We offer a showroom and testlab combined

Amsterdam ArenA invites creative thinkers and innovative entrepreneurs to contribute ideas for the stadium of the future. For this purpose the Amsterdam ArenA launched an international innovation challenge. The best plans will be tested and implemented in the ArenA with the help of the municipality of Amsterdam, Amsterdam Smart City, and the innovation partners Microsoft, Huawei, KPN, KPMG and TNO.

The innovation challenge is part of the Innovation Arena, an open online platform for companies, start-ups, technical engineers, students and other creatives to share ideas. The Innovation Arena is more than just an online platform for innovators. The best ideas, services and products can actually be tested during events or football matches in the stadium. Attracting over 50,000 visitors to each event, the Amsterdam ArenA will be one of the largest innovation labs in the Netherlands.

The man behind Innovation Arena was captured on camera to tell all about this international innovation challenge. Watch the interview with Henk van Raan below.